Photography, film & social
Grocott & Murfit
Grocott & Murfit needed more than a photographer. Marketing and site rarely spoke the same language, and what I produced needed to work in more than one place: on social media, but also inside tenders, presentations, and bespoke handover packs.
The partnership has grown to sit between the two: regular documentation, proper visual direction and social strategy, and direct coordination with site managers so the MDs aren’t the ones holding it all together.
The result is a presence that matches the standard G&M are known for: work that's respected on-site now carrying the same weight wherever it's seen.
A partnership that’s turned traction into real growth across LinkedIn and Instagram.
Walsham Wood House, Barn Cottage and Gospel Hall, projects photographed on completion
A visual direction document and social strategy, built from a full competitor analysis
A tone of voice guide, so the social presence sounds as considered as it looks
Regular site visits, coordinated directly with site managers, so the MDs don't have to be the ones managing it
Imagery that does more than post well: internal presentations, O&Ms, tender submissions
Time spent working alongside the team in the office, not just visiting to shoot
Imagery from the partnership used in Arcadia's successful submission for Deponti's Project of the Year
Get in touch
If your practice produces work often enough that one shoot was never enough, I'd love to hear about it. Please get in touch to start a conversation.